Our Company & Story
- Founded in 2006 by current President/CEO Tony Laurinaitis and his wife
- Tony has an engineering and marketing background
- Dottie has 30+ years of custom cabinet design experience
- Recognized need in market for affordable, quality cabinetry
- Worked closely with Amish shop to improve engineering of RTA cabinet
- All-wood, pocket screwed construction – no metal clips, cams and pins, particleboard, glue, or staples
- Commitment to value, quality, speed, and service
Our Mission and Culture
Family-owned approach
Stewardship and ministry are our core values
Community involvement
Servant hearts – commitment to helping others
Associations and donations
Market segment & Sales Channels
- Stock RTA manufacturer
- Best value at price point = best-in-class
- Local Cleveland market – we have our own design center and showroom
- Dealer network – Midwest and Eastern half of US plus Canada
- Custom cabinet shops, kitchen & bath centers, home builders, contractors, property management
- Unassembled or assembled
Ease of Business
- Dedicated customer service department
- IT solutions
- 2020 & ProKitchen
- NetSuite & SuiteCommerce
- Web store ordering system
- Inventory transparency
- Elimination of unexpected back orders
- Estimate creation capabilities
You can't beat our Speed
1.
Accurate order response
Pick/pack/ship – on-time, intact, and claim free
2.
Unassembled orders ship within 72 hours
Assembled orders ship within 2 weeks of order release
3.
Deliveries on time and intact
Order and shipping confirmations
They completed the order on time and were very understanding when we were not ready to accept delivery when scheduled. They made the delivery exactly as they promised on the revised date and was very responsive.
- Choice Cabinet Dealer
Quality
- We are the factory – strategic partnerships
- Consistent high quality product
- Package engineering to eliminate damaged product
- Quality assurance
- KCMA Certified and CARB2 Compliant
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