Why choose Choice Cabinet?
Our Company & Story
Founder & CEO Tony Laurinaitis
- Founded in 2006 by husband and wife Tony and Dottie Laurinaitis
- Tony has an engineering and marketing background
- Dottie has 30+ years of custom cabinet design experience
- Recognized need in market for affordable, quality cabinetry
- Worked closely with Amish shop to improve engineering of RTA cabinet
- All-wood, pocket screwed construction – no metal clips, cams and pins, particleboard, glue, or staples
- Commitment to value, quality, speed, and service
Our Cabinets & Products
Cabinetry
- KCMA
- CARB2 Compliant
- Two platforms – Select & Essentials
- Deep supply of in-demand door styles
- All of the sizes and options
- Kitchens & baths
- Other solutions – pantries, laundry rooms, bar/beverage areas
- Warranty models – aligned with product expectations
Accessories
- Domestically sourced
- Roll-out trays
- Cutlery dividers
- Trash pull-outs
- Mullions
Decorative Hardware
- Domestically sourced
- Roll-out trays
- Cutlery dividers
- Trash pull-outs
- Mullions
Our Value & Service
- Value goes beyond cabinetry
- Sourcing and supply chain
- Truly factory direct
- Door-to-door and port-to-port visibility
- Order management
- Advanced technology and logistics
- Qualified customer support
Our Facilities & People
- Strategic factory partnerships
- Consolidated domestic operations
- 40% larger, all-in-one facility
- Dedicated customer service, sales, marketing, and IT departments
- State-of-the-art pick/pack/ship operation
- Continual improvement and training programs for all employees
80,000+ sqft Headquarters & Warehouse
Our Mission & Culture
- Family-owned, personal approach
- Stewardship and ministry are our core values
- Servant hearts – commitment to helping others
- Community involvement
- Associations and donations
Our Solutions to Market Challenges
Market segment & sales channels
- Stock RTA manufacturer
- Best value at price point = best-in-class
- Local Cleveland market – we have our own design center and showroom
- Dealer network – Midwest and Eastern half of US plus Canada
- Custom cabinet shops, kitchen & bath centers, home builders, contractors, property management
- Flexibility of unassembled (RTA) or pre-assembled
Ease of business
- Dedicated customer service department
- IT solutions
- 2020 & ProKitchen design catalogs
- NetSuite & SuiteCommerce
- Web store ordering system
- Inventory transparency
- Elimination of unexpected back orders
- Estimate creation capabilities
Speed
- Accurate order response
- Pick/pack/ship – on-time, intact, and claim free
- Unassembled orders ship within 72 hours
- Assembled orders ship within 10-14 days of order release
- Deliveries on time and intact
- Order and shipping confirmations
Sourcing & Production
- We are the factory – strategic partnerships
- Years of production line experience
- New machinery allows for consistent product
- Package engineering eliminates damaged product
- Quality control and assurance team
- Container loading efficiencies
